Asset-Map is the visual layer of a planning practice: one page that shows a household, what it owns and owes, who is related to whom, and where the gaps are, drawn during the discovery meeting and updated at reviews. Advisors like it because clients understand it in thirty seconds. Its limit is the same as every planning tool: the picture is as current as the last time someone updated it, and for a client with several entities and loans between them, that is usually the last annual review. This page is for the planner or RIA comparing a better picture with the live books behind it.
Prices and features are from each product's published pages as of September 2026.
| Asset-Map | HaraPro | |
|---|---|---|
| Built for | Advisors presenting a household's financial picture visually | The client's own books across entities, with the advisor invited in |
| Price | Professional $149 a month or $1,699 a year; Elite $199 a month or $2,269 a year (white-label); Firm custom; annual commitment | Client tiers from free to $199 a month; Partner $499 a month or $4,989 a year for firms; Enterprise $999 a month or $9,989 a year |
| Who holds the data | The advisor, gathered in discovery and updated at reviews | The client, from live bank feeds or statements, with the advisor seeing the same view |
| Entities and trusts | Drawn on the map as members of the household | Each with its own books; ownership map drawn from the books |
| Loans between the client's entities | A line on the map | An instrument with every payment linked, both sides updated |
| Transactions | Not tracked | Classified by AI within each entity |
| Tax | Not a tax product | Live forecast across entities |
| Estate | Relationship and beneficiary mapping; Target-Maps for goals | Trusts, wills, powers of attorney, directives, personal property memo, against the entities |
| Client access | Interactive client portal | Client's own login; advisor invited |
The map. A one-page visual of the household with people, entities, accounts, insurance and liabilities laid out so a client can see the shape of their own life, plus Target-Maps that show whether goals are funded, Signals that flag gaps, stencils for common household types, and a discovery workflow that gathers the data in the first meeting. Elite adds white-labeling. For an advisor whose value is the conversation, Asset-Map is the best prop in the room, and HaraPro does not draw a prettier one.
Asset-Map's data comes from the advisor's discovery and whatever aggregation feeds it, and the entities on the map are shapes, not books. For a client who is a W-2 household with a brokerage account, that is fine; the accounts update and the map holds. For a client with an operating S-Corp, a holding company, two rental LLCs and a trust, the map shows five boxes and the lines between them, and the numbers inside the boxes are what the client said at the last review. The $25,000 loan from the holding company to the rental LLC is a line; nobody knows its balance today. The S-Corp's cash is a figure from a statement the client sent in March. The advisor is planning on a photograph. Our guide on building a family balance sheet across entities shows what the boxes have to contain for the number to be right.
HaraPro sits with the client. Each of the client's entities has its own books, fed by bank connections through Plaid or uploaded statements and classified by AI, and the personal accounts sit beside them. Loans between entities are instruments with each payment linked, so the balance on the line between two boxes is today's balance. The ownership map is drawn from the books rather than from the interview. The tax forecast runs live across entities, so the planner sees the effect of a distribution or a Roth conversion on the client's real numbers rather than on last year's return. Net worth is consolidated with intercompany balances eliminated and liquid assets separated. Estate documents are kept against the entities and people they concern. The advisor is invited into the client's account and sees the same view the client sees, current to the last bank sync. The investments and net worth page shows the view.
Many practices will run both. Asset-Map stays the presentation layer and the discovery workflow; HaraPro is where the client's entity data lives between meetings, so that when the review comes the advisor updates the map from live books rather than from the client's memory. For clients with one or two accounts and no entities, HaraPro adds nothing and Asset-Map alone is right. For clients with several entities, HaraPro is where the numbers are true, and the map is what the client looks at.
| Situation | Asset-Map | HaraPro |
|---|---|---|
| Solo advisor, presentation and discovery | Professional, $1,699 a year | Not the same product; keep Asset-Map |
| Advisor with a handful of entity-heavy clients | Professional or Elite | Clients on their own tiers (Pro $789 a year for ten entities; Unlimited $1,989), advisor invited free |
| Firm serving many entity-heavy clients | Firm, custom | Partner $4,989 a year plus a flat fee per client ($24.90 to $139 a month), no revenue share |
| RIA or multi-office firm | Firm or Enterprise, custom | Enterprise $9,989 a year; white-label as it ships |
Asset-Map for the meeting, and for practices whose clients are households without entities. HaraPro for the client's books between meetings, and for practices whose clients own several entities, because that is where the map's numbers stop being trustworthy and where the tax and estate picture depends on what the entities actually did this year. The page for firms has the Partner terms; a client can start with one business free and add the rest when the number looks right.
Not a direct one. Asset-Map is a presentation and discovery tool for advisors; HaraPro is the client's own books across entities with the advisor invited in. Practices with entity-heavy clients use HaraPro for the live numbers and often keep Asset-Map for the meeting.
No. Entities and loans appear as elements on the map with values gathered from the client; there are no books, transactions or loan schedules behind them.
The client invites the advisor into their account, where the advisor sees every entity's books, the loans between them, the tax forecast and consolidated net worth, current to the last bank sync. Firms use the Partner tier for a tenant per client and a consolidated view across clients.
Asset-Map is $1,699 a year (Professional) or $2,269 (Elite), per advisor, with Firm pricing on request. HaraPro's Partner tier is $499 a month or $4,989 a year for the firm plus $24.90 to $139 a month per client; individual clients pay from free to $199 a month.
No. There is no revenue share or referral commission. The firm pays a flat fee per client and bills its clients on its own terms.